5. 6 Examples of Successful Micro-Influencer Campaigns Top 10 Useful Micro Influencer Platforms You'll Want to Know Influencer marketing is one of the leading marketing strategies at the moment. TOP Micro Influencer Marketing Agency — TOP Agency Micro-Influencers are More Cost Effective. Instagram influencers with followers between 1,000 to 5,000 are termed as micro-influencers and have witnessed a higher success rate. 2. My small team and I work with innovative and interesting brands to grow their businesses by working with micro influencers (occasionally Macro). 22 Influencer Marketing Platforms for Instagram You Need ... Lyft worked with celebrities all over the United States to drive a Lyft and surprise riders. As far as positives go for micro influencer marketing, they tend to have… Fewer expenses. These micro-influencer campaigns were more specific in using a smaller number of influencers and making their campaigns more in-depth, reaching an audience already set into their niche. They wanted influencer marketing ROI and took a micro-influencer approach to get it. Brands Spend Nearly Half Their Budgets On Micro-Influencer ... With a network of both micro-influencers (as low as 5k followers) and macro-influencers, Heepsy provides all you need to find, launch, and measure your influencer campaign. Micro-influencer campaign considerations. Today, we are sharing popular micro influencers who are changing the game and creating great content. 2021 Shortlist - Influencer Marketing Awards A niche audience . Today, we are sharing popular micro influencers who are changing the game and creating great content. How to Launch a Micro-Influencer Campaign - Small Business ... Micro influencers are digital creators with a following between 10k- 100k. If you're wondering what micro-influencers can do for you and how you could start building a micro-influencer marketing campaign, then you're in the right place.. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of . And although most of them don't stay in this category for long, they are great follows and great resources for campaigns. Diageo, the parent company of Scottish whiskey brands Lagavulin and Oban, was awarded a Shorty Award for Best Influencer Marketing Campaign for this yule log video starring Parks and Recreation's Nick Offerman. Allowing micro-influencers to have creative freedom, while respecting the brand values and campaign objectives, not only strengthens a brand's relationship with the influencer, but it also leads to quality content which resonates even more with the audience and ultimately drives better results. This is fine, as these big campaigns lead to awareness with press, large retailers, etc. Learning from the Best Examples of Influencer Marketing In 2020, the keys to creating amazing influencer marketing campaigns is creating authentic representations of your brand's ideals and messaging. The power of micro-influencers. Bone both brand Kettle & Fire completed a micro-influencer campaign on Trend with top Instagram micro-influencers. 7. This technique is a great way to crush it on social media. For our influencers, we help them gain value by bringing products/services that . Macro influencer campaigns are more expensive. Micro-influencers have around 1,000 to 10,000 followers, compared to the tens of thousands - or sometimes millions - their larger, rival influencers can enjoy. A smaller audience allows for increased accessibility, personal interactions and a better . They featured names like Alicia Keys and Demi Lavato, as well as various NFL players. Many of these platforms have huge databases that can be refined based on the searcher's requirements. 3. They featured names like Alicia Keys and Demi Lavato, as well as various NFL players. When determining which tier of influencer you want to sponsor for your campaign, you must first consider your objectives. Devin Graham (@devinsupertramp), a YouTube influencer with nearly 5 million subscribers, published a video of him and his friends taking turns on a slip and slide that propelled . Since brands have the rights to all content created through Trend, the content can be used for digital ads, social media, marketing collateral and billboards. And although most of them don't stay in this category for long, they are great follows and great resources for campaigns. Our strength lies in connecting brands with influential influencers/key opinion leaders on their own niche, aiming for win-win effective outcome on collaborations and ROI. Both celebrity and micro influencers are great resources to help any business or brand run a successful marketing campaign. With a slick design and overall great user experience, it is super easy for the average joe to find the right influencers, contact them, and build a long-lasting relationship. In a perfect world, we'd all be using the same tools that Coca-Cola and Sephora use to find micro-influencers and manage their campaigns. ASOS X Micro-influencers (#asseenonme) ASOS typically attracts all shoppers of all ages, sizes and backgrounds thanks to its approach to inclusivity. What's the cost of using macro-influencers for your campaign? These influencer networks act as a marketplace where brands are able to set up a campaign and influencers apply to join, which saves you a lot of time and busywork. In marketing, a micro influencer marketing strategy simply means that a person with influence shares the admiration of your brand . 1- I will study your product/service, target market and research micro influencers that can be the right fit for your product. As they have collected performance data over the past seven years on more than 1000 campaigns, 70,000 influencers and 450,000 posts, they have developed a more in-depth knowledge and efficient strategic distribution method to reach relevant audiences . The best influencer marketing platforms are a bit like online Yellow Pages for influencers. A micro-influencer is a more focused niche expert with a number of followers between 1,000 to 1,000,000. Here are some tips for 2022 from our in-house micro-influencers to use the minimal edits feature in a more impactful manner Micro influencer advertising strategies will allow you to slowly but surely gain market exposure as you attempt to carve out a name for yourself in an otherwise competitive market. Important if you are trying to grow your reputation. They don't have promotions for blogs on their platform… Yet. At every level of micro-influencer marketing, we conduct a . Stack Influence is the industry leading micro influencer platform. This technique is a great way to crush it on social media. If you're still not sure whether micro-influencer marketing is right for your business, think about what your goals and limitations would be for a potential campaign. Influencers who show interest in your brand and campaign can be approved based on your brand's criteria. Goat Agency. While influencer marketing is an approach used in traditional advertising, it can be an important tool for health communicators because it allows members of the intended audience to talk about the campaign or . 4 -I will analyse the main KPIs at the end of the process and show you the . . But like every influencer campaign, you must be careful about choosing the right ones. Based in London, Goat is one of the quickest growing marketing agencies in the UK. Fuel your influencer campaigns with an influencer network. If you need help with your holiday campaign or coming up with influencer marketing ideas, there's still time. It makes it easier for you to strategize, execute, and measure your campaigns. Engaged Influencers The cost for a micro-influencer post varies quite a bit, ranging from free product only up to $500. The result is that influencer marketing is a risky investment for brands to make - with some brands investing heavily in a partner that simply doesn't perform. Enter the Micro-Influencer. Lyft worked with celebrities all over the United States to drive a Lyft and surprise riders. There are numerous micro influencer platforms you can use to manage your micro influencer marketing strategies. Celebrities will also generally require much higher payment than micro influencers. A great influencer campaign involves 3 things; creativity, organization, and of course, the right influencers. 3 Paid Tools For Micro-Influencer Campaigns 1. Another, better option is using a dedicated micro-influencer marketing platform, like Trend. If you don't have a large enough budget for a macro-influencer, or if you are just looking for a new way to promote your brand without spending too much, micro . This makes micro-influencers great targets for your influencer marketing campaigns, as they are much more easily reachable than macro influencers. With more than 2 billion people scrolling through their Facebook news feed each month, micro-influencers are a way to capture that attention. These micro-influencer campaigns were more specific in using a smaller number of influencers and making their campaigns more in-depth, reaching an audience already set into their niche. An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns. Banana Republic Promotes Its Seasonal Lines. Influencer marketing entails using an influencer to market brand's products. Dunkin' Donuts Dunkin' Donuts has a large presence on TikTok with 3 million followers and 21.3 million likes, and one of its key success factors is its strategic influencer marketing. Those that have found the right balance of elements to promote their brands in inspiring, engaging ways. 3- I will manage the campaign and follow up with them until they create and post the content. Grynow is a certified influencer marketing agency in India for Bytedance (Tik Tok). Instead of focusing on follower count alone, we track historical campaign performance data such as clicks, app downloads, in-store visits, and conversion rates. micro influencer marketing agency. Micro-influencers are best suited for influencer marketing in India The audience was initially smitten and easily influenced by celebrity influencers but lately, micro-influencers have taken their place. The best place to start your search is your own social media accounts, as micro-influencers may already be following you or engaging with your posts. As influencer marketing efforts get bigger and better, marketers must give influencers clear guidelines on how to disclose endorsements. In this post, we're going to talk about micro-influencer marketing and particularly focus on: What a micro-influencer is and how they're different from macro-influencers According to HelloSociety, micro-influencers often show more efficiency in marketing campaigns than people with millions of followers. 2. Reachbird.io is an intelligent AI-powered plaReachbirdiotform. They provide brands and marketing agencies with the tools to find and engage with individuals who can promote them. Instagram ad revenue for the US alone in 2022 is projected to exceed $33.25 billion, after growing 40.4% in 2020 and 100.5% in 2019 and anticipated growth in 2021 in excess of 50%. With every update, both Indian and foreign brands will have to plan their budget for Influencer marketing campaigns. Campaign 1: Undercover Lyft Driver. read the case study. We manually check each profile. Warby Parker selected 7 micro-influencers with decently-sized followings on both Instagram and YouTube. Campaign 1: Undercover Lyft Driver. Micro influencers are individuals who have a slightly above average following on social media platforms such as Instagram, YouTube, Facebook and Twitter - we're talking in the 1,000-10,000 followers range.Although the numerical definition varies among experts, the important thing to understand is that micro influencers are exceptionally valuable because of their knowledge, passion and . Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Influencer Content Amplification Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube Pricing: Custom Grin is an influencer marketing platform that's been around since 2014. eMarketer estimates that Instagram ad revenue share will continue to rise and will make up more than 60% of Facebook's forecasted ad revenue in 2023. As a response to the high-stakes investments required for working with big-name influencers, the industry has seen the rise of the micro-influencer. We've developed a suite of services enabled by proprietary AI technology to source quality brand ambassadors, guarantee 100% social promotion completions, and manage campaigns from A to Z. what we're about. Social media creators with fewer followers tend to have higher rates of engagement. Lyft's Undercover Driver campaign represents one of the best influencer marketing strategies in the game. 3. We are delighted to unveil the 2021 Influencer Marketing Awards Shortlist; rewarding and recognising brilliant campaigns, delivered creatively and transparently. In recent years, major brands and companies have flocked to online influencers to market their products. Micro-influencers in India will help you promote your brand easily because of the credibility they enjoy in their niche. The survey analyzed 4,200 posts on fashion micro-influencer accounts for a month and found that only 14 percent of posts were fully FTC- and CMA-compliant, compared to 11 percent last year. India's Biggest Influencer Network. A single post from Mega-Influencer Kim Kardashian could cost anywhere from $300,000 to $500,000. Hilton named its influencer campaign, "Seven Urban Wonders of the World." If a brand wants to save more money during a campaign, working with a micro influencer can be a good direction to go with. Only relevant micro-influencers. Micro-influencers are well-suited for this goal. , B2B Influencer Marketing Campaigns; Influencer Marketing is the newest and the most effective way to create buzz about a brand on the internet by giving it the much-needed online exposure and thus, improving its reputation. Stack Influence was hired to build and manage a micro influencer marketing campaign for STRIG with the following strategy: jump start awareness on their new Amazon listing, generate photos and videos for an ad campaign, and increase their social following. There you have it - 30 different ways you can work with influencers this holiday season and stave off those basic-looking product placement posts. Lyft's Undercover Driver campaign represents one of the best influencer marketing strategies in the game. Search by hashtags, keywords, mentions, location, language, & engagement rate to hone in on the most relevant micro-influencers for your campaign. Micro-influencers can be a great way to start or expand your brand's influencer marketing campaigns because they are real, authentic people that consumers trust to a higher degree than Instagram celebrities with higher follower counts. Find best awesome influencers, communicate with them, negotiate service conditions and get your story spread to the engaged followers - we make it easy for brands & agencies to achieve the best results! Instagram ad revenue for the US alone in 2022 is projected to exceed $33.25 billion, after growing 40.4% in 2020 and 100.5% in 2019 and anticipated growth in 2021 in excess of 50%. Top Influencer Marketing Campaigns of 2021 : H&M's #loopit campaign : So, H&M has been desiring from a long time to become a sustainable brand, the brand has taken a step towards this by launching their latest campaign #loopit, this has also marked the launch of their partnership with the Game of Thrones actor Masie Williams. Subaru's #MeetAnOwner campaign used influencer videos to showcase the new Impreza in various locations, hoping it would attract the attention of millennial buyers. The best micro-influencer marketing agencies offer transparency . They're more affordable to work with than a mega influencer, macro influencer, or even a mid-tier influencer. The Strategy. Since 2019, more than 240 agencies and platforms have emerged to bring brands and influencers together. We have a database of micro-influencers on tiktok to give you the best micro- influencer campaigns for your brand and product. Influencer Marketing Platform #28: Reachbird.io. From celebrity and macro creators, to micro influencers and college ambassadors, our deep relationships with thousands of top Indian Youtubers, Instagrammers, and more, ensures you're not only getting the right people to represent your brand, but you're getting the best costs as well. The campaign was a huge success, having been viewed over 6 million times and liked forty-seven thousand times. 2- I will contact them and close a collaboration. All influencers registered on Ifluenz have to undergo a process where the engagement rate of their Instagram followers is verified to ensure high results. Here, 14 members of Forbes Agency Council discuss key things brands need to be aware of before initiating a micro-influencer campaign, to ensure a good return on their investment. Influencer marketing entails using an influencer to market brand's products. Click on the tabs below to reveal the shortlist of potential winners for each category. Their "Wearing Warby" influencer campaign partnered with influencers who already had an affinity to Warby. You should be able to notice the tangible benefits from influencer campaigns like user impressions, increase in follower counts, increase in sales, and engagement. Micro-influencer marketing is one of the most powerful ways to reach and influence your target market on social media and in the blogosphere. Learn more about some of the best examples of recent Instagram micro-influencer campaigns to find out why these brands partnered with micro-influencers and why their efforts were successful. They're one of the best gaming influencer marketing platforms because they understand the . which is achieved by customizing Influencer marketing campaigns for each . You can start by requesting a media kit if the influencer appears to have worked on similar marketing campaigns before, or you can start by pitching your idea to them directly. Learn how you can stop the scroll and reach your target market through a micro-influencer marketing campaign that promotes and grows your brand. With the concept of influencer marketing gaining prominence, micro-influencers have created a significant impact on the segment. And micro-influencer campaigns have the engagement rates to prove it — 150 percent the rates of celebrity campaigns, Ferrara said. These best examples of influencer marketing center around the average woman and their influencer content aligns with these principles. Below, I've selected examples of influencer marketing campaigns done right. Mattel Our marketing platform filters out irrelevant micro-influencers to help you find the perfect match for your brand & products. A micro influencer is a person on social media that has between 10,000 and 50,000 followers. Platforms: Instagram, YouTube, Twitter, Facebook, Tumblr . There are numerous micro influencer platforms you can use to manage your micro influencer marketing strategies. In its influencer marketing campaign, Banana Republic partnered with men and women behind accounts large and . This allows starting an Instagram influencer marketing campaign in 5 minutes. AdFluencer marketplace is the one-stop shop for your marketing campaigns. Why Grynow is the leading micro influencer marketing plartform in India. Micro-influencers are one type of influencer with a smaller, but still engaged, audience of anywhere from one to ten thousand followers. #kryptonite. But finding and managing a team of the right micro-influencers for your niche can be a challenge.. Top 10 Useful Micro Influencer Platforms You'll Want to Know Influencer marketing is one of the leading marketing strategies at the moment. Micro-influencers typically have more than 1,000 but much less than 100,000 followers. Finding the Right Micro-Influencers for Your Next Digital Campaign. But the influencer market is still largely untapped. Influencer Platforms act as support to make life easier for both agencies and brands when managing and working with influencers. In one of the most legendary influencer campaigns of the hospitality industry, Hilton leveraged travel influencers (specifically, Micro-influencers) to showcase their worldwide locations. In increasingly competitive markets, using micro-influencers is a marketing tactic that can help smaller . The brand's Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. Brand Snob Brand Snob is an influencer marketplace that allows brands to post a campaign brief for $135 in order to gain access to thousands of opt-in influencers. As the name implies, a micro influencer is somebody that has the ability to influence people on a small and targeted scale. Micro influencers are digital creators with a following between 10k- 100k. 3 Instagram Micro-Influencer Campaigns With Targeted Micro-Influencers. The exact number of followers required to be considered a micro-influencer is ambiguous and loosely defined, but your best bet is to find influencers with between 10,000 and 100,000 followers. Campaign Pay: campaigns must be minimum pay of $50 on YouTube and $25 on . The average micro-influencer will charge $250 for one post, whereas the average macro-influencer can set you back anywhere from a couple thousand to a couple hundred thousand dollars. Finalize your micro-influencer campaign. Increase brand awareness: We know some influencer campaigns won't give us a return (we have a metric we made up called ROIS — Return On Influencer Spend). But overall it's the best site to use. Ralph Lauren's #WinningRL campaign was the first major successful influencer campaign to use TikTok's Hashtag Challenge Plus. . eMarketer estimates that Instagram ad revenue share will continue to rise and will make up more than 60% of Facebook's forecasted ad revenue in 2023. Our Micro-Influencer Agency uses data to identify micro-influencers who are undervalued relative to their reach and impact. Here are five examples of the best influencer marketing campaigns… ASOS Insiders - chosen influencers This influencer campaign from online clothing retailer ASOS cleverly sidesteps the problem many consumers have with sponsors posts and their ilk. Mega and macro influencers are the best options for awareness, diverse reach, and brand status while mid-tier, micro, and nano influencers are the best options for engagement and credibility. Micro-influencers exist in every industry. You would need to move a lot of product to produce a good ROI on that! This is one of the most important aspects of a micro-influencer marketing agency. Sometimes, if you want the best results from an influencer marketing campaign, you need to work with someone who doesn't have a huge following on social media. Once you've found the right person for your micro-influencer campaign, it's time to iron out the details. When a celebrity shares a product, followers probably view the post as an advertisement. The campaign featured actress, model, and influencer, Diana Silvers. Upfluence Although their follower counts are low, their engagement rates tend to be higher than even the . 25 Best Influencer Marketing Platforms For Influencers and Brands. You can identify the right influencers to work with, manage your campaigns, and build and nurture your relationships. What makes a good influencer marketing campaign? 3 Instagram Micro-Influencer Campaigns With Targeted Micro-Influencers. Keep the following questions in mind as you build your micro-influencer campaign to make sure you're on the right track. Best Micro Influencer platform India. Only 17% of companies spend over half of their marketing budget on influencer marketing. Cons: As an influencer it can take more time to submit through this site if you're applying to hundreds. Ralph Lauren. Which of These Influencer Campaign Ideas Floats Your Boat? The algorithms select and match the best influencers with corresponding campaigns created by brands. Here are 10 of the best influencer marketing campaigns of 2021: 1. The high levels of engagement with their audience is also great for the effectiveness of your campaigns: the users are much more receptive to the products that their favorite influencer promotes. One piece of content from a celebrity influencer could cost anywhere from $2,000 to a whopping $50,000, depending on their status and follower count. /A > Macro influencer campaigns are more expensive be higher than even the a database micro-influencers. Big-Name influencers, the right ones to have higher rates of engagement and marketing agencies with the concept influencer. Instagram influencer marketing platforms provide influencer discovery tools for brands and companies have to... The United States to drive a lyft and surprise riders to $ 500 their budget for influencer marketing campaign Banana. 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